Category Archives: Market activities

CTEK Equals Quality & Reliability

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We mentioned a couple of weeks back that we had undertaken a survey to identify consumer awareness and attitudes to battery charging. As well as measuring these important points, our survey also focused on consumer awareness and experience of the CTEK range of Smart chargers.

78% of those surveyed owned a battery charger and in 51% of cases it was a CTEK charger.  The figure that we are really proud of however is that 92% of those surveyed associated the words quality and reliability with the CTEK brand, which we feel is testament to the unique multi-stage charging characteristics incorporated across our entire range of smart chargers.

The new generation of CTEK Smart battery chargers take a safe, simple, intelligent approach to comprehensive battery maintenance that is fast, effective, easy to use and most importantly won’t let you down.

Our chargers offer a unique multi step-approach to battery care, that are simple to use and will ensure that any lead-acid battery is optimally conditioned and charged.

When is a car journey not a good car journey?…..

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…..when it doesn’t happen because your car won’t start!

We’ve been asking people “How do you feel when your car won’t start” and whilst we’ve had answers such as ‘frustrated’, ‘scared’ and ‘disappointed’ the most frequently used word was ‘ANGRY’.  Can you remember that moment when you almost hit meltdown, ANGRY that you will be late for that appointment or miss that concert you’ve been looking forward to?

Here at CTEK we are giving you and a friend the chance to win a Smartbox experience, worth €900, and all you need to do is tell us, which of your Facebook friends would be the most likely to go CRAZY and trash the car if the battery was flat, and why.  The best written entry will win this fantastic leisure experience for two, where you and your friend can cool down or let off some steam together with Smartbox. To enter our competition or to find out more visit www.poweryoubatteries.com, we can’t wait to read your entries!

Oh and before you go, click here to see just how angry somebody got when his car wouldn’t start – and remember don’t get angry, get charging!

Honda achieves BTCC success with CTEK

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In 2011 we were a proud sponsor of the Honda British Touring Car racing team and following a thrilling last round of the British Touring Car Championships (BTCC), we are delighted to report that the Honda Racing Team has achieved all three major honours of the 2011 season. Drivers Matt Neal and Gordon Shedden finished first and second respectively in the Drivers’ Championship and as a team they collected the HiQ Teams’ Trophy. The pair also helped Honda secure the BTCC Manufacturers/Constructors title.

Peter Crolla – Team Manager of Team Dynamics Motorsport using the CTEK MXTS 70

As part of a 2011 sponsorship deal, CTEK branding has been displayed on the Honda cars for the entire season of gripping action. The race workshop has also been employing CTEK chargers for battery charging and diagnostic support.

We would like to take this opportunity to congratulate the Honda team on an extremely successful season. Honda is renowned for its innovation, technical expertise and high quality products, brand values that are very similar to CTEK – we are delighted to be aligned with this world renowned, championship winning brand.

Honda Charged for BTCC Success with CTEK

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CTEK is pleased to announce its sponsorship of the Honda Racing Team as they contest the 2011 British Touring Car Championship (BTCC); the sponsorship deal will see CTEK Branding on the car for the entire season of thrilling action.

UK CTEK Manager, Peter White said “CTEK is proud to be supporting the Honda Racing Team. Honda is renowned for its innovation, technical expertise and high quality products, brand values that are very similar to CTEK – we are delighted to be aligned with this world renowned brand. I would like to wish the team great success for the forthcoming season and beyond.

Honda Racing Team’s challenge for the 2011 championship will once again be spearheaded by a winning partnership of drivers – twice former titleholder Matt Neal and Gordon ‘Flash’ Shedden. Both were in contention for the Driver’s title heading into the final round of 2010, and eventually finished second and third respectively. Each gained five wins and a total of 22 podiums, securing the Team and Manufacturer trophies for Honda.

After the three races, racers Matt Neal and ‘Flash’ Gordon Shedden have shared a win apiece in the opening two races before a fifth and sixth place in race three. It meant that both drivers were the biggest scorers from the weekend. Neal now leads the race for the drivers’ crown with Shedden in fifth, while the Honda Racing Team leads the teams’ championship.

Honda and Team Dynamics sit on top of the Manufacturers’ and Constructors’ championship as well. “I am over the moon,” said Neal. “Considering that we were told to run with less power by the series officials before we came to this meeting, a win for Flash and a win for me is amazing. It is perfect for the team.”