In the UK, we have teamed up with Halfords, the UK’s leading retailer of automotive and leisure products to offer our award winning range of chargers and accessories. Using www.halfords.com customers can order and pay on line and the charger will be delivered free to their local store for them to pick up at their convenience.
Halfords web based sales figures make for interesting reading indeed 87% of their online orders are collected in store and these figures aren’t just unique to Halfords, other retailers such as John Lewis and Next are also seeing a big increase in store collection.
Web enabled shopping within the automotive sector is growing, with customers selecting and purchasing goods outside stores, or making informed decisions about what stores to visit based on their research. It’s good to see that consumers still value the benefit of face to face information and advice that they can get from the retailer when they collect the product from the store.
So, as the weather improves and consumers think about getting cherished vehicles ready for the season, we are expecting to see lots of CTEK chargers being collected from Halfords stores!
We recently undertook a survey that identified 94% of car owners associate battery care with vehicle reliability. 84% of those surveyed viewed battery charging as a preventative measure rather than a distress activity, highlighting a growing awareness of the need to regularly charge a car battery.
With modern vehicles placing their battery under greater strain than ever before through sophisticated electronics that require an ever-present electrical supply, the CTEK survey completed by 1,114 people, has identified that consumers now have a greater understanding of the importance of battery care and maintenance.
The high power demands of modern vehicles and the drain from parasitic loads such tracking devices and alarms means that a battery can now potentially become flat much quicker. It’s therefore really encouraging to see the increased awareness surrounding battery charging, which until very recently was viewed by the majority of motorists as something that you only did when your car wouldn’t start.
Regularly charging and conditioning can extend battery life by as much as 300% and prevent the risk of a flat battery – go and give your car battery some love!
You may remember that we recently announced that we have become the main corporate sponsor of Kajsa Richardson, a young and extremely gifted skier, currently making her mark in ski orienteering. We also promised to keep you updated on Kajsa’s progress so we are delighted to confirm that Swedish national team member has just won an individual bronze medal in the European Championship – congratulations Kajsa!
You can follow Kajsa’s progress by visiting her blog http://kajsarichardson.se/